Answered By: Edward Bilodeau Last Updated: Oct 07, 2016 Views: 30
Researching a company's pricing strategy is challenging. As expected, this is competitive information so companies don't often make their decision-making processes available.
That stated, there are a few approaches to take:
- Research via online sources/marketplaces/stores etc. the current price of the product/service. Research also the prices of competitors.
- Search articles in business magazines and newspapers to see if the pricing strategies of a particular product/product category have been researched.
- Try searching 'product name' AND pricing OR pricing strategies in:
- Review company filings such as their annual reports and MD&A (management discussion and analysis).
- US Companies: See Mergent. Search company and then click 'reports' tab for annual reports. MD&A is a section within the document.
- Canadian Companies: See SEDAR. Search company and limit results to either annual report or MD&A.
- Search the transcripts of company conference calls.
- See Factiva. In the Free Text box, enter rst=fndw and pricing (or pricing strategies etc.). Select your company from the company option below the search box. Note: Searches last 3 months by default.