Answered By: Edward Bilodeau
Last Updated: Oct 07, 2016     Views: 30

Researching a company's pricing strategy is challenging. As expected, this is competitive information so companies don't often make their decision-making processes available. 

That stated, there are a few approaches to take:

  • Research via online sources/marketplaces/stores etc. the current price of the product/service. Research also the prices of competitors. 
  • Search articles in business magazines and newspapers to see if the pricing strategies of a particular product/product category have been researched.
  • Review company filings such as their annual reports and MD&A (management discussion and analysis). 
    • US Companies: See Mergent. Search company and then click 'reports' tab for annual reports. MD&A is a section within the document. 
    • Canadian Companies: See SEDAR. Search company and limit results to either annual report or MD&A. 
  • Search the transcripts of company conference calls. 
    • See Factiva. In the Free Text box, enter rst=fndw and pricing (or pricing strategies etc.). Select your company from the company option below the search box. Note: Searches last 3 months by default. 

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