Answered By: Dawn McKinnon
Last Updated: Jul 07, 2021     Views: 467

Researching a company's pricing strategy is challenging, as companies don't often make their decision-making processes available. 

Here are some tips:

  • Research online sources/marketplaces/stores for the current price of the product/service. Research the prices of competitors. 
  • Search in business magazines and newspapers to see if the pricing strategies of a particular product/product category have been researched.
  • Review company filings such as their annual reports and MD&A (management discussion and analysis). 
    • US Companies: See Mergent. Search company and then click 'reports' tab for annual reports. MD&A is a section within the document. 
    • Canadian Companies: See SEDAR. Search company and limit results to either annual report or MD&A. 
  • Search the transcripts of company conference calls. 
    • See Factiva. In the Free Text box, enter rst=fndw and pricing (or pricing strategies etc.). Select your company from the company option below the search box. Note: Searches last 3 months by default. 

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    Dawn McKinnon

    • Liaison Librarian for Management & Business

    dawn.mckinnon@mcgill.ca

    Emily Jaeger-McEnroe

    • Liaison Librarian for Management & Business and Entrepreneurship

    emily.jaeger-mcenroe@mcgill.ca

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