Q. How do I locate psychographics?

Passport

• At the top of the page, select the menu item "Consumers"
• From the dropdown menu, select "Lifestyles"
• Within the Lifestyles portal there is a small box on the left hand side of the page, beneath the gallery of reports. This box is "Lifestyles Survey Data", click "Explore Now".
• Within this portal you can change consumer topics and pinpoint to specific demographics.

Mintel

• When searching a Mintel Consumer report, there may be an option to download the "databook" or explore the "Interactive Databook" (the larger blue button at the start of the report).
• Within the Interactive Databook, you can view the various survey questions that were asked of the public on certain topics. 
• Select "Explore Demographics" to view more detailed information about that question.
• Use the "Demographics" dropdown menu to select other variables you want to analyze to build your psychographic profile.

Vividata

• More information coming soon!