Answered By: Edward Bilodeau
Last Updated: Oct 07, 2016     Views: 8

See: 

  • PMB Online
    • Results of Canadian consumer surveys with responses broken down by age, income, city, educationn etc.
    • *Note*: Requires VPN for off-campus access. 
    • See this video or the PMB Online Database Guide for how to read a report.
    • For psychographics, see the section "Personal Characteristics/Views". 
      • See this document for a description of the psychographic clusters. 

Related Topics

    Contact Us

    Edward Bilodeau
    Librarian, Management & Business
    edward.bilodeau@mcgill.ca

    Michael Groenendyk
    Librarian, Entrepreneurship
    michael.groenendyk@mcgill.ca

    Michael David Miller
    Librarian, Career and Professional Development - Continuing Studies
    michael.david.miller@mcgill.ca

     

    See also: