Answered By: Edward Bilodeau
Last Updated: Oct 07, 2016     Views: 8


  • PMB Online
    • Results of Canadian consumer surveys with responses broken down by age, income, city, educationn etc.
    • *Note*: Requires VPN for off-campus access. 
    • See this video or the PMB Online Database Guide for how to read a report.
    • For psychographics, see the section "Personal Characteristics/Views". 
      • See this document for a description of the psychographic clusters. 

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