Answered By: Edward Bilodeau Last Updated: Oct 07, 2016 Views: 28
Companies don't often distinctly articulate their image. However, through using articles on the company and company information, you should be able to extract relevent information.
Provides a good overview of branding for major companies.
Review their annual reports for imagery and phrases.
See Mergent Online
Review articles from the business literature. Search for the company name in combination with image or brand image etc.
Review their press releases for important phrases and branding.
See the company's website as well as Factiva.