Answered By: Edward Bilodeau
Last Updated: Nov 23, 2017     Views: 79

Companies rarely share information on profit margins for their products and services. However, there are a few ways that you can locate this information:

Industry reports

Search for an industry report relevant to your product, and look for mentions of profit margin, gross margin, or markup in the report.

For a list of databases to search, see the Industry research guide.

Be sure to check Statista (see Statistics tab in the guide linked to above), as it is a useful source of all types of numerical data (like profit margins and markup).

Articles and news

Search business articles to see if an industry insider has provided a figure. Type the name of the product in combination with profit margin. Consider also using the word markup.

Financial performance data

Use the Industry Canada's Financial Performance Data to get the gross margin for a particular industry and use that as a benchmark figure. 

To use Financial Performance Data, you will need to know the industry code (or NAICS) for your industry.


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