Answered By: Edward Bilodeau Last Updated: Oct 07, 2016 Views: 34
Use the publication Encyclopedia of Major Marketing Campaigns. This encyclopedia presents short (3-5 page) descriptions of advertising campaigns.
For pre-2003 campaigns, use the publication Advertising Age Encyclopedia of Advertising in the Humanites/McLennan Library, third floor. This encyclopedia presents short descriptions of the history of a company's advertising practices.
For digital campaigns, see The Best Digital Marketing Campaigns in the World.
See also the journal Advertising Age.