Q. How do I find advertising rates in various media?

eMarketer

You can find web advertising figures like cost per click (CPC) or cost per thousand (CPM) on eMarketer.

- Select the Marketing and Advertising menu

- Select Advertising

- Select Advertising Performance Metrics

Statista

In Statista you can search for specific digital advertising streams and keywords like CPC or CPM. You can also find high level charts for ad spending by industry or region.

From the Publisher

For rates directly from the source, you can consult the media guide for the print/digital publishers, radio stations, and television networks.